Tuesday, August 30, 2016

Enhance Your Brand 2

Written by Uyoyou Christiana Charles-Iyoha

The widow of the indebted son of the prophet was a very humble person. She acknowledged their family financial situation - it was very bad, they were in debt that was long overdue for repayment and the creditor had no intention of showing mercy. He would show up at any moment to take her two sons away for debt bondage. Recognizing that such an action would further compound her situation – widowhood and losing her two sons to the creditor she acted. She cried out to God, by going to the spokesperson of God, Elisha the prophet. She told him the truth, the whole truth. She was not economical with the truth. She did not color the truth. Elisha then advised her on what to do. Again, she humbled herself and went to all her neighbors and borrowed empty vessels. She despised the shame and borrowed empty vessels in large quantities as instructed by the prophet. Thereafter, she processed and packaged the seemingly little oil for sale and that ended and destroyed the yoke of poverty in their lives.

Humility enhanced the brand of this woman, her two sons and their family from that of an indebted family to an abundantly supplied family with more than enough financial resources to live on after paying off their debts.

Please, permit me to emphasize the significance of empty vessels. The prophet Elisha instructed the widow to borrow empty vessels in large numbers after she informed the prophet that all she had was a jar of oil. The question is why empty vessels in large numbers? The empty vessels would ensure a continuous flow of the oil – expanding and multiplying the oil. In like manner, institutionalization of the grace of God in your life will always ensure a steady flow of the grace, expanding and multiplying the unction of God in your life; creating further opportunities and platforms for expansion in your life.

Packaging the oil into vessels meant they were an economic product meant for sale and not free distribution. Anyone could ask for a little oil from the one in the jar at home for free but no right thinking individual would ask for any of the vessels containing oil for free. They would pay for the product. That explains why the prophet specified empty vessels – vessels you can pour the oil into – platforms you can pour your divine unction into and they will not be contested by anyone.

Additionally, packaging the oil into vessels albeit borrowed vessels enhanced the brand and quality of her oil – she could easily take out the oil to market in the streets because it was well packaged into vessels. Secondly, the packaging into vessels multiplied the quantity of the oil as every additional vessel created room for the oil to increase and significantly for their income to increase – increased vessels meant increased income.

Also, well packaged oil had the capacity to attract quality customers. Why? People of class and wealth always prefer well packaged commodities. This says a lot for how goods are and should be packaged. Enhance your brand through quality packaging and soar to Success Street. See you there. Shalom.


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