Written by Uyoyou Christiana Charles-Iyoha
Grooming, cleanliness, personal hygiene, dressence, beauty enhancements, are also components of enhancing your brand. To be clean, to smell good and look good are all processes that lead up to brand enhancement. Cleanliness and dressing up are therefore critical to brand enhancement.
Ruth was Naomi’s daughter in-law. She came with
Naomi from Moab and was gleaning to feed herself and her mother in-law. Naomi
was concerned about the future of Ruth and decided to take advantage of a
Jewish custom that benefited widows so Ruth could remarry within the family.
So she advised Ruth on what to do.
All the while Ruth had been gleaning in the fields
of Boaz, she was not properly groomed and dressed to attract the attention of
Boaz in the way a potential bride should be. Therefore, Naomi instructed Ruth
to shower and to be clean and free of grime, oils and sweat and dirt smells which
cling and throw off foul unpleasant
smells that drive people away; apply cream that is oils to soften her skin and
make her skin glow, attractive and appealing and people will want to touch and
feel it; apply perfume for a more pleasant smell that will screen off any
possible sweat smell after her walk to the threshing floor. Ruth was also
advised to put on her best gown; dress well, dress up. Why? To enhance her
brand as the best bride that Boaz could have. Already, Boaz was impressed by
her devotion to Naomi as well as her care for Naomi. The additional beauty
touches would be additional pleasant seasonings to an already delicious
pudding.
Fortunately, Ruth compiled, carried out every one of
Naomi’s instructions and became the wife of Boaz and part owner of the field
she gleaned from. She no longer had to glean to feed. Rather, people worked for
her in the same field she gleaned from.
A person’s appearance speaks volumes. A clean face and body communicates a clean
person who appreciates and respects his or her God given body. It is also an
indication of a sound mind – check the streets for those people with unsound
minds and you understand what I mean. Lastly, the significance of a bath
especially daily baths cannot be quantified. Therefore, do not drop your
standards no matter what. Rather, always raise your standards for you never can
tell who is watching.
I recall a testimony a member of the Church I attend
once shared with us. He attended an interview for the position of the Managing
Director of a state owned enterprise, a very successful one. After a string of
sessions with the board members, the Governor of the state asked to see him.
With bated breath, he went into the office of the Governor expecting a barrage
of questions. To his great surprise, the Governor looked him up and down, was
impressed with his well dry cleaned suit and then to his greatest surprise,
asked to see his shoes. Fortunately, he had taken time to polish his shoes
which were also in very condition. Satisfied, the Governor said, okay, young
man, you can represent us anywhere without being a reproach to us. You dress
well and you are clean. I am satisfied as I already have reports about your
expertise. Welcome on board.
I believe this testimony speaks volume about
grooming and dressence in enhancing your brand and getting you a permanent
space on Success Street. Success is a function of several factors including
excellent grooming and dressence. Significantly, you do not need to rob a bank or
empty your bank account to be clean and dress well. All it takes is a little
effort, knowledge and wisdom. See you at Success Street well groomed and
dressed up. Shalom.
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