Enhance Your Brand 3

Written by Uyoyou Christiana Charles-Iyoha

Grooming, cleanliness, personal hygiene, dressence, beauty enhancements, are also components of enhancing your brand. To be clean, to smell good and look good are all processes that lead up to brand enhancement. Cleanliness and dressing up are therefore critical to brand enhancement.

Esther is described as lovely and beautiful - having a good figure and beautiful face (Esther Chapter 7 verse 9) yet when she entered for the search for a queen contest, she also partook of the prescribed beauty treatments for twelve months – six months with oil of myrrh and six months with perfumes and preparations for beautifying women (Esther Chapter 2 verses 3, 9 to 12, 15).

Ruth was Naomi’s daughter in-law. She came with Naomi from Moab and was gleaning to feed herself and her mother in-law. Naomi was concerned about the future of Ruth and decided to take advantage of a Jewish custom that benefited widows so Ruth could remarry within the family. So she advised Ruth on what to do.

All the while Ruth had been gleaning in the fields of Boaz, she was not properly groomed and dressed to attract the attention of Boaz in the way a potential bride should be. Therefore, Naomi instructed Ruth to shower and to be clean and free of grime, oils and sweat and dirt smells which cling and throw off  foul unpleasant smells that drive people away; apply cream that is oils to soften her skin and make her skin glow, attractive and appealing and people will want to touch and feel it; apply perfume for a more pleasant smell that will screen off any possible sweat smell after her walk to the threshing floor. Ruth was also advised to put on her best gown; dress well, dress up. Why? To enhance her brand as the best bride that Boaz could have. Already, Boaz was impressed by her devotion to Naomi as well as her care for Naomi. The additional beauty touches would be additional pleasant seasonings to an already delicious pudding.