Enhance Your Brand 3

Written by Uyoyou Christiana Charles-Iyoha

Grooming, cleanliness, personal hygiene, dressence, beauty enhancements, are also components of enhancing your brand. To be clean, to smell good and look good are all processes that lead up to brand enhancement. Cleanliness and dressing up are therefore critical to brand enhancement.

Esther is described as lovely and beautiful - having a good figure and beautiful face (Esther Chapter 7 verse 9) yet when she entered for the search for a queen contest, she also partook of the prescribed beauty treatments for twelve months – six months with oil of myrrh and six months with perfumes and preparations for beautifying women (Esther Chapter 2 verses 3, 9 to 12, 15).

Ruth was Naomi’s daughter in-law. She came with Naomi from Moab and was gleaning to feed herself and her mother in-law. Naomi was concerned about the future of Ruth and decided to take advantage of a Jewish custom that benefited widows so Ruth could remarry within the family. So she advised Ruth on what to do.

All the while Ruth had been gleaning in the fields of Boaz, she was not properly groomed and dressed to attract the attention of Boaz in the way a potential bride should be. Therefore, Naomi instructed Ruth to shower and to be clean and free of grime, oils and sweat and dirt smells which cling and throw off  foul unpleasant smells that drive people away; apply cream that is oils to soften her skin and make her skin glow, attractive and appealing and people will want to touch and feel it; apply perfume for a more pleasant smell that will screen off any possible sweat smell after her walk to the threshing floor. Ruth was also advised to put on her best gown; dress well, dress up. Why? To enhance her brand as the best bride that Boaz could have. Already, Boaz was impressed by her devotion to Naomi as well as her care for Naomi. The additional beauty touches would be additional pleasant seasonings to an already delicious pudding.

Supersede Expectations

Written by Uyoyou Christiana Charles-Iyoha

You can supersede expectations, the expectations of people, your industry as well as the expectations you set for yourself if only you will look up to God for help to direct you in as many ways as you require help. God is always in the business of teaching His children to profit. Please see Isaiah Chapter 48 verse 17. As He instructs you in the way to go, I advise that you internalize His counsel and work with them. Nevertheless, here are some tips on how to supersede expectations gleaned from time spent with the Holy Spirit.

You can supersede expectations by looking after your field and exercising dominion in your field. The question then is what does it take to exercise dominion in your field? By knowing your field perfectly - for instance, get to know what goes on in your field as well as what needs to be done differently. Be sufficiently informed about your field so that you have superior knowledge that will make you superior to other people in your field. Do not be monotonous and therefore easily predictable. Learn something new and add to what you already know. That will help you to innovate on what is happening in your field as well as help you remain in the field. You will not then move from your field because it is happening in other fields. Rather, you will succeed and make an impact in that field based on your understanding of who you are and what you are capable of doing, knowing that other peoples fields are not your God given field for you to exercise dominion. Significantly, there is no best business, profession or field in the world as every business has its successes and failures.