Sunday, November 13, 2016

The Role of Excellent Communication Skills in Brand Enhancement

Written by Uyoyou Christiana Charles-Iyoha

Excellent communication skills open doors of abundance, influence, position, power and authority to people who have learnt to communicate excellently whether verbally or written or even through body language. Excellent communication skills are a total package comprising your choice of diction, tone, posture, grooming and dressence. All of these take constant practice as well as conscious effort to implement and improve upon what has been practiced. It is neither a one off activity nor a sprint.

Nabal is described as a very successful business man who had acquired considerable wealth and was referred to as very rich. Additionally, he was married to a very beautiful woman described as someone of good understanding. Despite all these successes, Nabal lacked communication skills and was consequently described as harsh and evil in his doings. Please see 1st Samuel Chapter 25.

His caustic and very demeaning response to the messengers of David over a simple request to let them partake of his feast from the shearing activity attest to the fact that he had absolutely no communication skills. How? A polite no to their request would have been okay rather than the invectives on David who he referred to as not only a servant but a breakaway servant from his master and concluded that he would not share his food with men he did not know where they were from.

David was infuriated when his men reported back Nabal’s unguarded speech and embarked on a revenge mission that would have wiped out Nabal and his entire household but for the timely intervention of Abigail, Nabal’s very beautiful wife.

Significantly, it was not Abigail’s beauty that saved the day. It was her excellent communication skills borne out of good understanding. Immediately a servant informed her of what her husband had done the Bible records that she made haste and took provisions to David and his men. As if that was not enough, she quickly dismounted from her donkey, fell on her face before David, bowed to the ground, took on the blame for Nabal’s unguarded speech, apologized profusely and asked for forgiveness for herself and her entire household.

Was David’s anger assuaged? To say the least, he was overwhelmed and thanked God for sending Abigail his way to keep him from bloodshed and avenging himself. Thereafter, he received the provisions from her and Abigail returned home. Unfortunately, Nabal died ten days after and when David heard about Nabal’s death, he thanked God again. But he did something that further enhanced Abigail’s brand – he proposed marriage to her and Abigail agreed to marry the future king of Israel, therefore raising her status from being the wife and widow of wealthy but churlish Nabal to the wife of King David. Abigail’s excellent communication skills, a function of her good understanding coupled with her wisdom facilitated her brand enhancement as wife of King David.

Nabal unfortunately died because he lacked communication skills, a function of the pride in his heart that made him speak harshly and arrogantly. I pray that God will teach and help you to communicate excellently with as many people as you relate with so that your communication will move you up the ladder of life into success, limelight, relevance, significance, and dominance in the mighty name of Jesus Christ. See you at Success Stree. Shalom.


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